Day: May 6, 2014
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There is no victory at bargain basement prices.
By the late 1960s, beer marketing was limited to brewery reps and wholesaler supervisors calling on bars and buying rounds of beer. Add in hanging p-o-s and you have marketing covered. Outside of AB, no one really advertised much on TV. In fact, even price promotions were rare and Coors did not even do them […]