Day: August 12, 2014
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The essence of strategy is choosing what not to do…
In the late 1940s, Coors entered Texas by opening El Paso and Amarillo. Further expansion did not take place until the mid-1960s when Coors moved into the remainder of West Texas and the DFW market. The success of the two original markets, El Paso holding a 60%+ share, allowed Coors to appoint new exclusive […]