Day: September 1, 2015

  • Business has only two functions – marketing and innovation.

    Early in the winter of 2007, Albert Cramer, the owner of Warsteiner Brewery, invited me to spend a weekend with him at his winter home in Florida.  Albert had built an unusual house on the beach near Orlando some years earlier.  The design of the house was similar to a castle with four turrets.  The […]