Day: September 8, 2015
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I wear two hats. The one is business and increasing my shareholders’ value; the other is social responsibility.
Humor has been, and remains, a key part of above-the-line advertising for beer. In the 1950s, many beer commercials used cartoon characters for humor. Later, Miller Lite successfully used the now famous “Great Taste, Less Filling” tag line with former professional athletes. And, for a while, Lite was the largest selling light beer in the world. […]