Day: December 3, 2019
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There is no victory at bargain basement prices.
In the early 1980s, Stroh Brewing Company purchased the Joseph Schlitz Brewing Company. Stroh quickly reduced market support in an effort to revise Schlitz’s downward trend. At the time, marketing was limited to media, p-o-s (point-of-sale), and price supports. Although Schlitz had been declining prior to being bought by Stroh, once Stroh took over, Schlitz’s decline accelerated, and […]