{"id":2146,"date":"2014-11-04T06:00:00","date_gmt":"2014-11-04T11:00:00","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=2146"},"modified":"2014-11-04T10:36:32","modified_gmt":"2014-11-04T15:36:32","slug":"its-all-in-the-name","status":"publish","type":"post","link":"http:\/\/www.beerbusinessunplugged.com\/?p=2146","title":{"rendered":"It’s all in the name…"},"content":{"rendered":"

\"Billy_Beer_Logo\"<\/a>In 1977, a number of breweries, beginning with Falls City and Pearl Brewing Co., brewed a beer named after and supported by Billy Carter.\u00a0 Billy was the younger brother of then President Jimmy Carter.<\/p>\n

Billy Carter was somewhat of an outgoing, fun loving, and partying guy who loved promoting his namesake beer.\u00a0 The beer, however, was short lived and soon died.\u00a0 In fact, Billy Carter’s beer of choice was actually Pabst.\u00a0 Thousands of cases of Billy Brew were produced and became collectable items.\u00a0 And even today, there are still some cans around.<\/p>\n

Over the decades, many celebrities have lent their name to promoting beer.\u00a0 These include Ben Hogan for Pabst, James Colburn for Schlitz, and of course, Ed McMann for AB.\u00a0 At one time, Mark Harman promoted Coors, and even famous actors supported certain beers including Paul Neumann, who first supported Coors, and then later, AB.\u00a0 Once Neumann started with AB, a Bud logo showed up on his race car.<\/p>\n

This type of name lending continues today with Neil Patrick Harris as a spokesperson for Heineken Light.\u00a0 Sometimes it works in reverse as with Dos Equis great commercials and the most interesting man in the world.\u00a0 These commercials have made a name for him.<\/p>\n

Last week it was announced that three professional golfers have teamed up and with BrewHub to produce beers with their names on the products.\u00a0 These golfers are Graeme McDowell for a Celtic Style Blonde Ale, Keegan Bradley for a New England Style Lager, and Freddie Jacobson for a Scandinavian Style Blonde Ale.\u00a0 All with an ABV between 4.5% – 5% range and all aimed toward an easy drinking craft beer.<\/p>\n

These three beers will start selling in Florida, first with drafts, and will target select golf courses, on site restaurants (probably sport bars), and country clubs.\u00a0 Followed soon by cans for the off premise.\u00a0 At this time, there has been no announcement as to the distribution network.<\/p>\n

So now the question is: are we seeing the beginning of a wave of celebrities who are attempting to capitalize on their names by selling them to breweries to put on a beer?\u00a0 How about a beer from Michael Jordan?\u00a0 Jimmy Johnson?\u00a0 Or even Kim Kardashian?<\/p>\n

Perhaps the sports complexes and organizations do the same, Cowboy beer?\u00a0 Steeler beer?\u00a0 Giant\u2019s beer?\u00a0 Lakers beer?\u00a0 These sold in their stadiums and local market.\u00a0 Next colleges get into it, Crimson tide beer, Tiger beer, Longhorn beer, Duck beer?\u00a0 You get the picture.<\/p>\n

Think about the names of beer in the past.\u00a0 Breweries have named products after cities, rivers, mountains, regions, area phone codes, lakes, and now even some after movies like Star Wars.<\/p>\n

If the projections and forecasts are right or even close to the continued interest in crafts, we can expect this happening.\u00a0 Beer might even become like perfume, famous people selling their name on a can.<\/p>\n

In today\u2019s social media environment, top tier athletes such as these pro golfers have thousands of followers.\u00a0 Movie stars and Hollywood celebrities have millions of such followers.\u00a0 This all leads to a built in consumer base and a marketing dream.\u00a0 What distributor would not be interested in selling a product with that kind of potential?<\/p>\n

Billy Carter was just one of the first to sell his name, now come the rest.\u00a0 Remember it’s all in the name!<\/p>\n

Beer Fodder;\u00a0 http:\/\/www.usatoday.com\/story\/<\/span>money\/business\/2014\/10\/20\/graeme-mcdowell-keegan-bradley-golf-beer\/17498697\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In 1977, a number of breweries, beginning with Falls City and Pearl Brewing Co., brewed a beer named after and supported by Billy Carter.\u00a0 Billy was the younger brother of then President Jimmy Carter. Billy Carter was somewhat of an outgoing, fun loving, and partying guy who loved promoting his namesake beer.\u00a0 The beer, however, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-yC","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2146"}],"collection":[{"href":"http:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2146"}],"version-history":[{"count":8,"href":"http:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2146\/revisions"}],"predecessor-version":[{"id":2158,"href":"http:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2146\/revisions\/2158"}],"wp:attachment":[{"href":"http:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2146"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}