{"id":1908,"date":"2014-07-15T06:00:35","date_gmt":"2014-07-15T11:00:35","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=1908"},"modified":"2014-07-06T10:49:00","modified_gmt":"2014-07-06T15:49:00","slug":"happy-anniversary-year-2","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=1908","title":{"rendered":"Happy Anniversary&#8230; Year 2"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2014\/06\/o-CRAFT-BREWERIES-570.jpg\"><img data-attachment-id=\"1910\" data-permalink=\"https:\/\/www.beerbusinessunplugged.com\/?attachment_id=1910\" data-orig-file=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2014\/06\/o-CRAFT-BREWERIES-570.jpg?fit=570%2C319&amp;ssl=1\" data-orig-size=\"570,319\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"o-CRAFT-BREWERIES-570\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2014\/06\/o-CRAFT-BREWERIES-570.jpg?fit=300%2C167&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2014\/06\/o-CRAFT-BREWERIES-570.jpg?fit=570%2C319&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-1910\" src=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2014\/06\/o-CRAFT-BREWERIES-570.jpg?resize=300%2C167\" alt=\"o-CRAFT-BREWERIES-570\" width=\"300\" height=\"167\" srcset=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2014\/06\/o-CRAFT-BREWERIES-570.jpg?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2014\/06\/o-CRAFT-BREWERIES-570.jpg?w=570&amp;ssl=1 570w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>This post begins the third year of <em>BeerBusinessUnplugged, <\/em>and as promised, I would like to comment on what has taken place over the past\u00a0year, the second year of this blog.<\/p>\n<p>In the\u00a0last 12\u00a0months,\u00a0the weekly subscribers have tripled and readership has more than quadrupled. I have truly enjoyed publishing and hearing back from each of you, including both the positive and negative comments.\u00a0 I am also getting many more suggestions for future topics and these are greatly appreciated.<\/p>\n<p>By far the one post that was read\u00a0the most of any others in the past two years,\u00a0and the one I also received the most comments on (all positive) was <em>I Remember, <\/em>the story and video of the history of Schlitz Brewing Co.\u00a0 The video was a production of Milwaukee Public TV and ran for 26 minutes. \u00a0 As has been true in the past, the one topic that drew the most comments, both positive and negative, were posts dealing with franchise laws and legislation.\u00a0 That should not be surprising to anyone.<\/p>\n<p>The December year-end post which honors a retired, well known beer individual is always my favorite.\u00a0 Last year was no exception; it also drew a large number of positive comments on George Henricksen, 2013&#8217;s honoree.<\/p>\n<p>I am frequently asked how large crafts will grow in the U.S.\u00a0 Obviously we do not know that answer, however, my standard reply is to focus on Oregon as a template.\u00a0 With over 50% share of market, and highly segmented, Oregon represents the ceiling of what could happen.\u00a0 That being said, look at the map at the top of the page as it indicates the number of breweries per million people.\u00a0 If the trend continues, than you can expect many more breweries, especially in the southeast and southwest.\u00a0 You can see the states under indexed verses Oregon.<\/p>\n<p>I have included the top 10 bestselling beers in the world.\u00a0 Again, it is interesting to note the number of Chinese beers on the list.\u00a0 This year, at the bottom of the page, I have included all of the top selling beers of each country who has qualified for this year\u2019s World Cup.\u00a0 You will find it somewhat interesting, just click on it and take a look.<\/p>\n<p>This industry lends itself to no shortage of topics on which to blog, however, feel free to comment on various industry issues that you find important.\u00a0I welcome the challenge. Finally, I wish to thank you all for your comments and support.\u00a0 I have truly enjoyed reading your opinions and comments.\u00a0 Until next week, Happy Anniversary, year number two!<\/p>\n<p><strong>Top ten best-selling beers by volume in 2013:<\/strong><\/p>\n<ol>\n<li>Snow<\/li>\n<li>Tsingtao<\/li>\n<li>Bud Light<\/li>\n<li>Budweiser<\/li>\n<li>Skol<\/li>\n<li>Yanjing<\/li>\n<li>Heineken<\/li>\n<li>Harbin<\/li>\n<li>Brahma<\/li>\n<li>Coors Light<\/li>\n<\/ol>\n<table summary=\"This table contains web objects shared by your friend using ShareThis\">\n<tbody>\n<tr>\n<td width=\"180\"><\/td>\n<td style=\"padding-top: 17px; font-size: 14px;\" valign=\"top\" width=\"400\">\n<h5 style=\"margin: 0px; font-size: 1.2em;\"><a style=\"color: #2288bb; font-weight: 100; text-decoration: none;\" href=\"http:\/\/shar.es\/MyUNY\" target=\"_blank\"> Graphic: The Most Popular Beer From Every 2014 World Cup Country<\/a><\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>This post begins the third year of BeerBusinessUnplugged, and as promised, I would like to comment on what has taken place over the past\u00a0year, the second year of this blog. In the\u00a0last 12\u00a0months,\u00a0the weekly subscribers have tripled and readership has more than quadrupled. I have truly enjoyed publishing and hearing back from each of you, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-uM","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/1908"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1908"}],"version-history":[{"count":11,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/1908\/revisions"}],"predecessor-version":[{"id":1926,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/1908\/revisions\/1926"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}