{"id":2092,"date":"2014-10-14T06:00:48","date_gmt":"2014-10-14T11:00:48","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=2092"},"modified":"2014-10-12T10:47:18","modified_gmt":"2014-10-12T15:47:18","slug":"if-you-want-the-rainbow-you-have-got-to-put-up-with-the-rain","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=2092","title":{"rendered":"If you want the rainbow, you have got to put up with the rain."},"content":{"rendered":"

\"NBWA<\/a>A\u00a0recent post highlighted\u00a0how the golf industry and the beer industry could, in some ways, be heading down similar paths.\u00a0 There were several responses\u00a0to that post.\u00a0 What was not discussed, however, which currently is, and will be an issue in the future, is one of bifurcation.<\/p>\n

There is a small, but vocal movement within the golf industry to change parts of the game.\u00a0 This would include changing the rules and requiring the pros to play by a different set of rules than the amateurs, changing the equipment, specifically the golf ball which, in turn, might require the pros to all play with the same ball.\u00a0 One major complaint is that the golf ball is, or has gotten too hot for the pros.<\/p>\n

What is unique about golf is that no matter what your handicap, you can play the same course, tees, equipment, balls, etc. as the pros.\u00a0 You can even play with the pros in the pro-ams.\u00a0 Now there is a movement to change the rules to grow the game.\u00a0 Bifurcation.<\/p>\n

The annual NBWA convention recently ended in New Orleans.\u00a0 Even though this year\u2019s event was considered an off year, the convention was, as usual, well attended.\u00a0 Thousands of beer wholesalers, suppliers, and industry executives attended this year\u2019s convention.<\/p>\n

Recently, the convention has been the time and place for the industry to reveal its the pressing issues, including the dramatic growth of crafts, the attacks on the three-tier, franchise reform, national and state tax proposals, and other key topics.\u00a0 Since prohibition there has probably has not been a time that the industry has faced so many threats.<\/p>\n

In April 2015, the Brewers Association will conduct its annual convention in Portland, Oregon, a bastion for crafts.\u00a0 The attendance will exceed 10,000, about double the annual NBWA convention.\u00a0 Topics will include those discussed at the NBWA with a different twist.\u00a0 How can the craft industry benefit and grow within the current framework of the beer industry?<\/p>\n

In the beer industry, similar to the golf industry, there is a segment that wants bifurcation.\u00a0 To some degree, those who do want bifurcation are the have-nots while those who do not want bifurcation are the haves.\u00a0\u00a0Actually bifurcation already exists.\u00a0 Consider the carve-out laws.\u00a0 Depending on the state, if the supplier is small, and fits into the parameters of the law, they can leave their wholesaler for a price.\u00a0 The larger suppliers cannot leave.\u00a0 Bifurcation!<\/p>\n

Bifurcation will certainly be a major topic this coming spring in Portland, including the continuing efforts by all sides to either change or strengthen various state and federal laws which address the beer industry.<\/p>\n

The golf industry, just like the beer industry, is very healthy at its core.\u00a0 Both industries have been negatively affected by the economy and continue to be affected.\u00a0 Both are desirous of growth and expansion, but bifurcation will hold them back.\u00a0 Ultimately it always breaks down to: if you want the rainbow; you have to put up with the rain.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A\u00a0recent post highlighted\u00a0how the golf industry and the beer industry could, in some ways, be heading down similar paths.\u00a0 There were several responses\u00a0to that post.\u00a0 What was not discussed, however, which currently is, and will be an issue in the future, is one of bifurcation. There is a small, but vocal movement within the golf […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-xK","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2092"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2092"}],"version-history":[{"count":9,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2092\/revisions"}],"predecessor-version":[{"id":2118,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2092\/revisions\/2118"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}