{"id":2102,"date":"2014-10-21T06:00:23","date_gmt":"2014-10-21T11:00:23","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=2102"},"modified":"2014-10-20T09:08:58","modified_gmt":"2014-10-20T14:08:58","slug":"if-everything-seems-to-be-going-well-you-have-obviously-overlooked-something","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=2102","title":{"rendered":"If everything seems to be going well, you have obviously overlooked something."},"content":{"rendered":"

\"Budweiser-World-Cup-limited-edition-aluminium-bottle-281x640\"<\/a>In 2006, Maureen Ogle’s outstanding book about the history of\u00a0the beer business in the US,\u00a0Ambitious Brew, opens with the arrival of Germans around 1844.\u00a0 She writes that due to the oppression to the German speaking Europeans, many decided their future was not in Europe, but in the US, so they left their home continent.<\/p>\n

The Germans settled in multiple locations, many of which became hot beds for beer production, including, but not limited to Cincinnati, Milwaukee, Chicago, St. Louis, and Golden, Colo.\u00a0 Like many nationalities that came to the US, the Germans self-segregated.\u00a0 Even today, in a number of American cities, German American clubs still exist, albeit they are nothing like they were originally.\u00a0 Along with the many German breweries and retail outlets, these clubs were the social gathering place.<\/p>\n

At Coors in San Antonio,\u00a0our territory included Comal County, one of the many German settlements from that time period.\u00a0 Today Comal County is still the home of the annual Wurstfest, a 10-day German carnival and celebration of sausage.\u00a0 As you can imagine, a lot of beer is sold!<\/p>\n

These German families assimilated into the US, became citizens, and established roots.\u00a0 Budweiser, Schlitz, Coors, Miller, Pabst, and many others grew over the decades as the breweries were passed from one generation to another.\u00a0 The industry often refers to prohibition as the darkest days we faced and during that time, German families and their breweries had to overcome both World Wars and the German backlash.\u00a0 Despite such backlash against them, these German families survived and flourished for decades.<\/p>\n

After 9\/11 and the US military involvement in the Middle East, a majority of the country has come to support our troops and their efforts.\u00a0 This has reinvigorated a nationalism that was not prevalent during the Vietnam conflict.\u00a0 In fact, such patriotism was very apparent during the recent World Cup as the US team made it into the round of 16.\u00a0 You could also see it in last month\u2019s Ryder Cup, held in Scotland, and, of course, there is always the US support behind the Olympic teams.<\/p>\n

One question: how does this nationalism translate to the beer industry?\u00a0 Consider ABI.\u00a0 Bought by InBev and run by Brazilians, who recently promoted another Brazilian to head up the US operation, with a\u00a0stated goal of repairing relationships with their AB wholesalers!\u00a0 Really!<\/p>\n

Heineken USA is also run by non-Americans.\u00a0 Breweries such as Bavaria, Carlsberg, and soon Moosehead,\u00a0ended US operations, went to small importers, and pulled or reduced\u00a0support.\u00a0 All there breweries are managed from their headquarters in their home country.\u00a0 Warsteiner just named a new President, a German, who will run the US operation from Germany.\u00a0 Take a look at many of these imports and breweries.\u00a0 Bought, sold and\/or run by foreigners.<\/p>\n

The sales and profit numbers for Crown and Boston Beers are remarkable.\u00a0 The same holds true for other American owned and run breweries including Sierra Nevada, New Belgium, Founders, Laganitas, Bells, and others.\u00a0 The American craft industry is on fire!\u00a0 Could part of that growth be because they are American owned and operated?<\/p>\n

As discussed in previous posts, Europeans and others have different business models, and growth is not their number one priority.\u00a0 One can argue that ABI employs many Americans, which is true, but tell that to the thousands of former American employees who have been let go by the Brazilians.<\/p>\n

So the question is: how many Americans run Brazilian Beer companies?\u00a0 How many Americans run German beer companies or breweries from Holland or in Belgium or China?\u00a0 Finally, how many foreigners run craft<\/em> breweries are in the US?\u00a0 Perhaps these foreign run companies should consider that if everything seems to be going well, perhaps you have obviously overlooked something!<\/p>\n

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In 2006, Maureen Ogle’s outstanding book about the history of\u00a0the beer business in the US,\u00a0Ambitious Brew, opens with the arrival of Germans around 1844.\u00a0 She writes that due to the oppression to the German speaking Europeans, many decided their future was not in Europe, but in the US, so they left their home continent. The […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-xU","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2102"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2102"}],"version-history":[{"count":12,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2102\/revisions"}],"predecessor-version":[{"id":2130,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2102\/revisions\/2130"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}