{"id":2273,"date":"2015-01-06T06:00:38","date_gmt":"2015-01-06T11:00:38","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=2273"},"modified":"2015-01-06T12:23:53","modified_gmt":"2015-01-06T17:23:53","slug":"the-future-is-the-past-unless-you-do-something-about-it-now","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=2273","title":{"rendered":"The future is the past…unless you do something about it now."},"content":{"rendered":"

\"beer-history-20090426-151545\"<\/a>About two months after joining Warsteiner, the brewery invited all the countries that sold their beer to Germany for spring meetings.\u00a0 During that week, the brewery set aside two days for planning exercises.\u00a0 As is typical of many corporations, when leaders of the organization are gathered, training or exercises designed to educate, improve moral, or build teams are often implemented.\u00a0 Why waste a good meeting?<\/p>\n

In this case Warsteiner had brought in a consultant who asked each country leader to project out what we thought our business units would look like in five years.\u00a0 We were then to determine what would transpire during each of these five years to ensure we reached our stated goal.\u00a0 Like most planning exercises it was all an educated guess but we went through the steps.<\/p>\n

Industry pundits are now, or soon will be publishing their predictions for 2015.\u00a0 Making these predictions for a single year is one thing; however making them for five years is another.\u00a0 Not to diminish those one year forecasts, but what will the industry look like in ten years?\u00a0 The industry might look something like this in 2025:<\/p>\n