{"id":2673,"date":"2015-06-30T06:00:41","date_gmt":"2015-06-30T11:00:41","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=2673"},"modified":"2015-06-29T15:48:45","modified_gmt":"2015-06-29T20:48:45","slug":"there-is-no-substitute-for-hard-work","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=2673","title":{"rendered":"There is no substitute for hard work."},"content":{"rendered":"

\"4th<\/a>Every year during the week of July 4th I am reminded of my time, many years ago, on a Coors beer truck.\u00a0 Working as a college helper during the summer months, the week leading up to the 4th was always the biggest and largest week of the year.<\/p>\n

We had one brand and five SKUs.\u00a0 These were the days of driver sales only, as there were yet no pre-sales.\u00a0 The drivers got paid straight commission per case.\u00a0 The company also employed a number of full-time assistances who also rode the trucks and were paid a small base, plus a commission, on what was sold.\u00a0 As part-time college help, we were paid by the hour, and the week of the 4th was by far the time period that we clocked the most hours.<\/p>\n

Around July 1st, the drivers started building inventory in all off-premise accounts in preparation for the holiday.\u00a0 The inventory build was in proportion to the day on which the 4th fell.\u00a0 If July 4th was on a weekend, then the build was huge.\u00a0 Obviously, if it fell on a Monday or Tuesday, the build was usually a little smaller.<\/p>\n

We did not have the 4th off unless it fell on a Sunday.\u00a0 July 4th was a regular work day.\u00a0 We would leave the warehouse around 6:15 am with a full truck.\u00a0 Our uniforms consisted of a white shirt, grey slacks, and heavy black work shoes.\u00a0 Depending on the route, it was not unusual to have emptied the truck within a couple of hours.\u00a0 Sometimes it was at the first stop where the account would buy the entire truck load of beer.<\/p>\n

If this was the case, we would have to unload the truck, than the driver would go back into the warehouse and reload while we would wheel all the beer into the cooler and rotate the stock.\u00a0 Somehow as we wheeled in the last stack of beer, up pulled the driver with yet another full load and off we would go to the next stop.<\/p>\n

Eventually we would finish the day\u2019s route, handle any call-ins, and then reload for the third time, and go back out to the largest accounts again.\u00a0 These accounts would have sold almost half of what we delivered earlier so we would refill inventory again on the same day.<\/p>\n

Finally, the day would end and we would head back to the warehouse, usually around 10 pm.\u00a0 Our uniforms were covered in dirt and our white shirts black with sweat.\u00a0 We were exhausted and hungry and knew that we would have to be back the next morning unless the 5th fell on a Sunday.<\/p>\n

All these years later, I still think of these times on the beer trucks with fond memories.\u00a0 To me, begin a helper was the second best job in the beer industry.\u00a0 It was truly satisfying work.<\/p>\n

As we celebrate the 4th<\/sup> of July this weekend let\u2019s also remember those in the beer industry who are working their tails off to ensure great beer gets to the consumer. Thank you for your hard work!\u00a0 You are the legs of the industry and on the 4th; we will toast to your commitment and dedication!\u00a0 Happy 4th of July y\u2019all!<\/p>\n

Beer Fodder;\u00a0 http:\/\/consumerist.com\/2015\/<\/span>06\/29\/where-in-the-world-can-you-find-the-cheapest-beer\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Every year during the week of July 4th I am reminded of my time, many years ago, on a Coors beer truck.\u00a0 Working as a college helper during the summer months, the week leading up to the 4th was always the biggest and largest week of the year. We had one brand and five SKUs.\u00a0 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-H7","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2673"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2673"}],"version-history":[{"count":7,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2673\/revisions"}],"predecessor-version":[{"id":2697,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2673\/revisions\/2697"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}