{"id":2782,"date":"2016-05-03T06:00:30","date_gmt":"2016-05-03T11:00:30","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=2782"},"modified":"2016-05-01T16:22:11","modified_gmt":"2016-05-01T21:22:11","slug":"he-was-a-wise-man-who-invented-beer","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=2782","title":{"rendered":"He was a wise man who invented beer."},"content":{"rendered":"

\"logo@1x\"<\/a>Today, May 3rd, is the start of 2016’s Craft Brewers Conference in Philadelphia. \u00a0This year\u2019s convention has about 2,000 more registered attendees than last year\u2019s convention, which was held in Portland. \u00a0The 13,000 people in attendance will represent almost 900 exhibitors! \u00a0An amazing number considering crafts represent only 12% of the US beer market.<\/p>\n

Without a repeat of the craft segment\u2019s total numbers, consider that there are now over 4,000 breweries operating and over 6,000 brewing permits issued! \u00a0Thirty five years ago, there were less than 50 breweries in the US. \u00a0That growth is remarkable.<\/p>\n

Also what is remarkable is that just 10+ years ago, industry pundits and critics were claiming that despite the spirit industry\u2019s innovation and growth, the stagnate beer industry offered no unique products and showed little innovation. \u00a0Well, well, well, amazing how the crafts\u00a0quieted those<\/em> comments. \u00a0Never before has the industry offered such original and impressive products, with more being produced daily. \u00a0Consumers are supporting these flavors in growing numbers.<\/p>\n

In addition to the business as usual, you can expect the eminent topic among all attendees will be the proposed ABI\/SAB acquisition and what ramifications such a deal will mean to the crafts. \u00a0For crafts, the key to success is access to the marketplace if the AB network decides to cast their future exclusively with AB. \u00a0Even with ABI’s assurances (to the senate hearings) that closing access to market will not happen, history has shown there may be a hidden agenda.<\/p>\n

With the upcoming elections, one wonders how involved ABI is with the candidates and supporting PACs. \u00a0There is too much at stake for ABI not<\/em> to cover all bases. \u00a0It is politics!<\/p>\n

One of the recent issues facing crafts is just how much, if any, will ABI\u2019s and MC\u2019s aggressive price discounting affect the craft industry? \u00a0Given crafts trends, this pricing may just be a war between ABI and MC, and dragging in Crown will produce little damage to crafts. \u00a0Only time will tell.<\/p>\n

Needless to say, it will be a very interesting week for the industry, but no matter how, or what is happening, never before has the beer industry been as exciting as it is today. \u00a0It is THE place to be!<\/p>\n

If you are attending the CBC, please come by and say hello. \u00a0You can find me at the Portland State U. booth on Wednesday and Thursday morning. \u00a0I would love to visit with each of you and pop a cold one!<\/p>\n

He was a wise man who invented beer….<\/p>\n

 <\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Today, May 3rd, is the start of 2016’s Craft Brewers Conference in Philadelphia. \u00a0This year\u2019s convention has about 2,000 more registered attendees than last year\u2019s convention, which was held in Portland. \u00a0The 13,000 people in attendance will represent almost 900 exhibitors! \u00a0An amazing number considering crafts represent only 12% of the US beer market. Without […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-IS","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2782"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2782"}],"version-history":[{"count":11,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2782\/revisions"}],"predecessor-version":[{"id":3332,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/2782\/revisions\/3332"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}