{"id":3352,"date":"2016-05-17T06:00:28","date_gmt":"2016-05-17T11:00:28","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=3352"},"modified":"2016-05-15T18:22:04","modified_gmt":"2016-05-15T23:22:04","slug":"ability-is-what-youre-capable-of-doing-motivation-determines-what-you-do-attitude-determines-how-well-you-do-it","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=3352","title":{"rendered":"Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it."},"content":{"rendered":"

\"Rockwell\"<\/a>In the 1970s, the beer distributors west of the Mississippi River were represented by not only their state associations, but by a regional assocation, the Rocky Mountain Conference of Beer Distributor Associations, headquartered in Phoenix. \u00a0The members met twice a year, frequently at a resort.<\/p>\n

At the end of the decade, the association\u2019s winter meeting was held on the Pacific Princess, otherwise known as the Love Boat from the popular TV show of that era. \u00a0The first morning of the cruse, I wandered the ship in search of the meeting room.\u00a0There were a number of names written on the sign-in sheet, all distributors; however, the room was empty. \u00a0I continued wandering the boat, looking for another meeting room, or even another distributor.\u00a0 Finding neither, I began to wonder if I was the wrong boat. Eventually, I found a bar and it was packed<\/em> with distributors. The convention had 247 listed attendees, all of whom were, at one time or another, in that bar. \u00a0By the end of the evening, the ship was out of beer and had to make an unscheduled stop to build inventory.\u00a0 This time, double the normal amount of beer for a cruise was loaded onto the boat.<\/p>\n

Issues facing the industry in those days seemed much simpler than today. \u00a0Outside of the ever persistent cloud of tax increases on the state level, the national issue the industry was dealing with was mandated deposits. \u00a0Politically, only the boycotting of Coors in California was on the table as various organizations used the Coors family\u2019s political views to help publish their individual causes. \u00a0The California Coors distributors were not pleased, but outside of that state, the industry was relatively happy. \u00a0Beer was growing and the light beer industry was on fire, having just been introduced earlier in the decade. \u00a0Consolidation had not started, Schlitz was still a viable brand, pricing was solid, pre-selling was off in the future, and, if you did over a million cases annually you were considered a big operation. \u00a0All in all, the industry members were happy and profitable. \u00a0You could easily see that level of satisfaction on the boat and when talking with all the distributors.<\/p>\n

The environment at this year\u2019s NBWA will be much different from the days in the past. \u00a0While the beer industry continues to be fun, pressures from inside and out are taking a toll on the industry\u2019s attitudes. \u00a0In some way, this is created by consolidation and the corporate cultures now embedded in the business.<\/p>\n

This is certainly not the case in the craft segment.\u00a0 At the recent Craft Brewers Conference, the environment was much more upbeat. \u00a0Growth and opportunity were key subjects. \u00a0It many ways, the convention was not unlike the conventions in the 70s and early 80s. \u00a0It was exciting to see and fun to be around. \u00a0The craft segment is not about surviving, but about growing and navigating through the various industry barriers and obstacles. \u00a0In fact, many large distributors were in attendance, networking and attending seminars. \u00a0Smart on their part.<\/p>\n

While the lines in the tiers are blurring, it is easy to see where the excitement is in this decade. \u00a0Ability is what your capable of doing. \u00a0Motivation determines what you do. \u00a0Attitude determines how well you do it..<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In the 1970s, the beer distributors west of the Mississippi River were represented by not only their state associations, but by a regional assocation, the Rocky Mountain Conference of Beer Distributor Associations, headquartered in Phoenix. \u00a0The members met twice a year, frequently at a resort. At the end of the decade, the association\u2019s winter meeting […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-S4","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/3352"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3352"}],"version-history":[{"count":10,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/3352\/revisions"}],"predecessor-version":[{"id":3364,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/3352\/revisions\/3364"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}