{"id":3960,"date":"2017-02-21T06:00:11","date_gmt":"2017-02-21T11:00:11","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=3960"},"modified":"2017-02-17T17:52:34","modified_gmt":"2017-02-17T22:52:34","slug":"the-thing-about-the-truth-is-not-a-lot-of-people-can-handle-it","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=3960","title":{"rendered":"The thing about the truth is, not a lot of people can handle it…"},"content":{"rendered":"

\"JN<\/a>The proliferation of Fake News, has, up until this year, left the beer industry untouched. \u00a0Sure, there was once the infamous Corona liquid fake news, which began out west and spread like wild fire. \u00a0Fortunately, however, the distributor who started the vicious rumor was quickly determined and Barton\/Gambrinus immediately doused the horrible story. \u00a0Some damage was done, but the after effects quickly dissipated and the rest was history.<\/p>\n

This blog once told the story of Coors Brewing Company\u2019s accusation that AB and Schlitz had fusel oil as a byproduct of their brewing process. \u00a0Once again, a few well-placed phone calls and the issue quickly disappeared. \u00a0It was, however, not a good look for the industry.<\/p>\n

Social media has been the godsend of the craft industry to date. \u00a0One might agree that the industry would not be what it is today without this relatively new form of communication. \u00a0Social media has allowed local crafts to talk directly to their consumer and potential consumers, telling their story without any obstructions, and better yet, without the major costs associated with the traditional above-the-line advertising. \u00a0Everyone uses social media, including the big boys, albeit, by looking at the numbers, not quite as well.<\/p>\n

In the 2016 presidential election, it was clear that social media played a significant role for both parties. \u00a0That single election will change how campaigns will be run in the future. \u00a0The losing party, and those who supported it, are now using social media to attack the winning party, using the term fake news, or simply making up negative stories about the other side and sending said stories out on the internet.<\/p>\n

Fake news is also being used to galvanize voters and raise money. \u00a0It seems to be working if you believe the reports on TV. \u00a0Just look at all the protests being held on campuses, the rallies, speeches, and marches.<\/p>\n

As more and more breweries struggle to get established and grow, the question becomes, when and how will fake news be used in the beer industry? \u00a0A craft could spread a vicious rumor about another brewer\u2019s product using fake news. \u00a0One might even start a fake news story about a successful brewer selling out to AB or MC! \u00a0This could certainly create opportunities for the fake news brewer. \u00a0Fake news could announce a pending major price increase, or start a personal campaign against an owner. \u00a0All types of fake news could be started and would accomplish nothing but hurt the overall industry.<\/p>\n

We have just seen a number of key retail outlets discontinue product lines associated with the President or his family. \u00a0Companies are taking a political stance regardless of the possible consumer response. \u00a0This type of political involvement has not yet been fully played out to see just how this will affect said retailers\u2019 overall sales.\u00a0 This could, however, be a direction any number of crafts will soon take.<\/p>\n

The beer industry has been, and always will be, highly visible to the consumer given that beer is such a personal product. \u00a0Let\u2019s hope that political stances and fake news stay away from our industry.<\/p>\n

The thing about the truth is, not a lot of people can handle it….<\/p>\n","protected":false},"excerpt":{"rendered":"

The proliferation of Fake News, has, up until this year, left the beer industry untouched. \u00a0Sure, there was once the infamous Corona liquid fake news, which began out west and spread like wild fire. \u00a0Fortunately, however, the distributor who started the vicious rumor was quickly determined and Barton\/Gambrinus immediately doused the horrible story. \u00a0Some damage […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-11S","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/3960"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3960"}],"version-history":[{"count":13,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/3960\/revisions"}],"predecessor-version":[{"id":3978,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/3960\/revisions\/3978"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}