{"id":419,"date":"2013-01-28T20:40:51","date_gmt":"2013-01-29T01:40:51","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=419"},"modified":"2013-01-28T20:40:51","modified_gmt":"2013-01-29T01:40:51","slug":"indecision-may-or-may-not-be-my-problem","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=419","title":{"rendered":"Indecision may or may not be my problem!!"},"content":{"rendered":"

\"heaven<\/a><\/p>\n

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Coors expansion into the eastern United States in the early 70’s created quite a stir as it was not unusual for Coors to receive more than 1,000 franchise applications in a major market.\u00a0 The applicants came from various backgrounds, but most had\u00a0no experience in the beer industry.\u00a0 Because even small franchises were worth several hundred thousand dollars the minute the first case was sold, \u00a0applicants spared no cost\u00a0with their presentations in their attempt to gain the brand.<\/p>\n

Other then the Coors expansion, there was very little activity in the way of new brands.\u00a0 Sure, Molson expanded south, which created some initial excitement, but most other brands, including Corona, struggled. Then in 1983, the\u00a0clear bottle appeared. Many distributors, to their detriment, turned down the brand at that time.<\/p>\n

By the 90’s, consolidation started to gain momentum and many distributors expanded their portfolios to include imports and early craft beers, among them Anchor and Sierra.\u00a0 By the time I got to Gambrinus, Corona was on fire\u00a0and\u00a0I\u00a0was receiving multiple calls from distributors requesting the brand.\u00a0 Many of the distributors wanted\u00a0me to terminate the existing wholesaler and award them the brand.\u00a0 They had not wanted Corona 10 years earlier, but now they did.<\/p>\n

In the early 2000’s, Glazer’s had Modelo for all of west Texas and a large portion of east Texas.\u00a0 \u00a0The AB network, who serviced these markets, offered to buy the brands from Glazer’s.\u00a0 Glazer’s responded with a price of $50.00 per case, AB felt this too high, so Glazer’s kept the line.\u00a0 Now, after all these years the AB guys might be kicking themselves for not jumping on that price.<\/p>\n

Several years ago, \u00a0as President of Warsteiner, we had a distributor change in southern California.\u00a0 There were a hand-full of distributors who expressed interest, so I met with them and presented the marketing and business plans.\u00a0 I also contacted all the other distributors in those markets. From many, I did not even receive a call back, but from those whom I did hear from, they were either not interested or wanted us to put a rep in the market to sell the beer for them. \u00a0Not one distributor was interested in reviewing our business and marketing plans.<\/p>\n

While at Glazer’s, it was my responsibility to seek out and acquire viable brands for all the states.\u00a0 Some\u00a0brands obtained were New Belgium (prior to my time at Glazer\u2019s), Stone Brewing, Cristal, Asahi, Sleeman, Mike’s, Boston, and many others.\u00a0 We were very successful in building the portfolio.<\/p>\n

These days, with all the new craft brands, distributors are swamped with requests from breweries.\u00a0 Not too many years ago, the mind-set was, if my company does not take a brand, my main competitor will!\u00a0 Now all that has changed.\u00a0 \u00a0It has become very difficult for any vendor to get a meeting with a distributor.\u00a0 So the question should be, how can a distributor make any kind of informed business decision about a vendor without first seeing and reviewing their brands, marketing, and business plans?\u00a0 The next Corona could be at the front door.\u00a0 \u00a0Do you want to be one of those who turns down the next Corona?\u00a0\u00a0\u00a0Your indecision may or may not be my problem!!<\/p>\n

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      Coors expansion into the eastern United States in the early 70’s created quite a stir as it was not unusual for Coors to receive more than 1,000 franchise applications in a major market.\u00a0 The applicants came from various backgrounds, but most had\u00a0no experience in the beer industry.\u00a0 Because even small franchises were […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-6L","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/419"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=419"}],"version-history":[{"count":13,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/419\/revisions"}],"predecessor-version":[{"id":589,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/419\/revisions\/589"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}