{"id":4370,"date":"2017-10-03T06:00:58","date_gmt":"2017-10-03T11:00:58","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=4370"},"modified":"2017-10-01T20:00:03","modified_gmt":"2017-10-02T01:00:03","slug":"i-feed-on-conferences","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=4370","title":{"rendered":"I feed on conferences…"},"content":{"rendered":"

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Beginning this week, and until the middle of next week, the beer industry has two of its three largest and most important industry conventions: \u00a0the Great American Beer Festival, in Denver and the National Beer Wholesalers Convention, in Las Vegas.\u00a0 Both conventions are extensive and important to each other.<\/p>\n

For decades, the GABF has recognized breweries who submitted their beers for judging by awarding the top beers with gold, silver and bronze medals.\u00a0 The winning breweries typically displayed their medals at their respective breweries, and leveraged their marketing materials to reflect their winning status, which also included displaying graphics on their product packaging.<\/p>\n

This is really nothing new. \u00a0Pabst Blue Ribbon Beer, whose label was the grand prize winner of the best beer blue ribbon at the World\u2019s Fair in the late 1800s, did the same thing, and\u00a0 Pabst has been leveraging that ribbon ever since.\u00a0 Winning a medal at the GABF gives that beer, its brewery and the head brewer a celebrity status in the beer industry.<\/p>\n

Award winning beers also help their wholesalers.\u00a0 With today\u2019s emphasis on beer styles, flavors, colors etc., and the role of the cicerone, an informed sales person can again use an award winning medal to gain placements and handles, not to mention promotional opportunities in the on-premise market.\u00a0 These convention awards are a win-win for all parties.<\/p>\n

Immediately following the GABF, the NBWA will begin this Sunday.\u00a0 The key question for this year is: what does the industry need to do to once again jumpstart growth?\u00a0 There will be many industry experts and executives talking about this particular subject, not to mention panel discussions.\u00a0 Seminars, speakers and exhibitors will be everywhere. All eyes will be looking at reestablishing relationships and creating new ones, as vendors hope to gain new business.\u00a0 The exhibition floor will be full, and, of course, the Monday night get-together, with all the various vendors, will be the place to be and be seen.\u00a0 As a wholesaler, one year I had 16 invitations just on that one Monday night.<\/p>\n

Like the industry itself, the number of conventions and industry events seem to have become unmanageable.\u00a0 This is most likely more so for wholesalers with their multitude of brands and the various conventions like the GABF, the CBC and the NBWA.\u00a0 While at Glazer’s we used to flip a coin to see who attended what?\u00a0 It is crazy.<\/p>\n

I feed on conferences….<\/p>\n

Editor\u2019s note; As reported last week the BBUP blog is still down and not fully working.\u00a0 I hope to have it back up and working this month so please bear with me.\u00a0 It will not be long and thanks to all who have responded with encouragement!<\/p>\n

Geoff<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Beginning this week, and until the middle of next week, the beer industry has two of its three largest and most important industry conventions: \u00a0the Great American Beer Festival, in Denver and the National Beer Wholesalers Convention, in Las Vegas.\u00a0 Both conventions are extensive and important to each other. For decades, the GABF has recognized […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-18u","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/4370"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4370"}],"version-history":[{"count":6,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/4370\/revisions"}],"predecessor-version":[{"id":4377,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/4370\/revisions\/4377"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}