{"id":4957,"date":"2018-08-28T06:00:14","date_gmt":"2018-08-28T11:00:14","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=4957"},"modified":"2018-08-26T08:48:21","modified_gmt":"2018-08-26T13:48:21","slug":"winning-takes-talent-to-repeat-takes-character","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=4957","title":{"rendered":"Winning takes talent, to repeat takes character."},"content":{"rendered":"

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Lone Star Brewing Co., like so many other regional breweries during the late 1940s thru the late 1960s, rode a successful business model by being regional.\u00a0 Sound familiar?\u00a0 Of course, regional breweries also had a built-in\u00a0price advantage during these years.<\/p>\n

By the late 1960s, the regionals were under attack by AB, Schlitz, Coors (were sold), and the soon upcoming Miller Lite.\u00a0 A number of regionals sat back and did little or nothing to advance their\u00a0business, thereby sealing their fate.\u00a0 Lone Star, in recognizing these industry\u00a0trends, however, moved quickly to remain relevant.\u00a0 \u00a0Lone Star not only closed their Oklahoma City Brewery, but brought in new and highly experienced leadership from national breweries including Schlitz, Hamm\u2019s, and Miller.\u00a0 These executives replaced closed-minded officials who had been running the brewery since the end of World War II and brought in more forward-thinking management.<\/p>\n

Lone Star tied into the then youth movement of the boomers thru the Texas\u00a0Red Neck Rock music genre led by Willie Nelson and others.\u00a0 This marketing platform changed how the young LDA people perceived Lone Star.\u00a0 The brand quickly grew and remained relevant in Texas until many years after Lone Star sold when the brand\u2019s owners decided to walk away from the Texas\u00a0music scene as well.<\/p>\n

This year there a number of major breweries have announced layoffs and\/or restructuring of their companies.\u00a0 Not surprisingly to those of us in the industry as these breweries\u2019 brands\/products have slowed or gone negative.\u00a0 The question is: Now where do these breweries go?\u00a0 Should they conduct business as usual or go in a totally different direction?<\/p>\n

Pabst Brewing Co., who had major layoffs earlier this year in lieu of how Small Town Brewing’s Not Your Father’s Root Beer <\/em>sales turned south, has taken a different direction.\u00a0 Pabst, similar to Lone Star\u2019s experience many years ago, is undergoing a transformation<\/em> versus an extensive reduction in force.<\/p>\n

Pabst is taking bold moves in the method they not only go to market but how they reposition PBR by pricing their 12-ounce packages at 85% of the domestic premiums.\u00a0 Pabst is also looking\u00a0at their sales team and building it to mirror the current\/future demographics the United States.<\/p>\n

The Pabst plan is not only transformational but bold, similar to Lone Star\u2019s strategy.\u00a0 The success of Pabst\u2019s plan is dependent on, first, the leaderships\u2019 ability to execute, and secondly, the Pabst wholesalers\u2019 ability to get behind the tactic at this level.\u00a0 Wholesalers know that the industry needs more success stories like Pabst as this proves to be beneficial for the entire industry.\u00a0 Wholesalers, retailers, and consumers all win when Pabst is successful.<\/p>\n

PBR indexes higher than any other domestic, with craft consumers in the neighborhood\u00a0of 12 xs for craft drinkers.\u00a0 This puts Pabst in a unique\u00a0position. Such aforementioned businesses changes could, however, put Pabst\u2019s current position in jeopardy.\u00a0 Only time will tell.<\/p>\n

Winning takes talent; to repeat, takes character.<\/p>\n

Editor’s note:\u00a0 I regret to inform you of the recent passing of Pat McEntee.\u00a0 Pat, who had previously worked with AB, Coors, Gambrinus, Tiger, and Warsteiner was not only a close friend but an outstanding professional in the beer industry.\u00a0 He will be missed.<\/p>\n

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Lone Star Brewing Co., like so many other regional breweries during the late 1940s thru the late 1960s, rode a successful business model by being regional.\u00a0 Sound familiar?\u00a0 Of course, regional breweries also had a built-in\u00a0price advantage during these years. By the late 1960s, the regionals were under attack by AB, Schlitz, Coors (were sold), […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-1hX","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/4957"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4957"}],"version-history":[{"count":11,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/4957\/revisions"}],"predecessor-version":[{"id":4994,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/4957\/revisions\/4994"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}