{"id":5014,"date":"2018-09-18T06:00:43","date_gmt":"2018-09-18T11:00:43","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=5014"},"modified":"2018-09-17T08:30:24","modified_gmt":"2018-09-17T13:30:24","slug":"what-ever-happened-to","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=5014","title":{"rendered":"What ever happened to?"},"content":{"rendered":"

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When Miller Lite was introduced in the early 1970s, along with AB, Coors, Schlitz, and other light beers, it took the industry ten years to realized that the light segment was not only here to stay, but could make a major impact on industry sales.<\/p>\n

When Corona changed from their stubby brown bottle to the longneck clear bottle, sales for the beer skyrocketed. Corona, however, unlike many other light beers, was not taken seriously until the early 1990s, a full ten years after the bottle change.<\/p>\n

It can be said that the craft beer segment took about 10 years to develop.\u00a0 Boston Beer, Anchor, Sierra Nevada, and other breweries were established long before the mid-2000s,\u00a0but it was not until AB was purchased by InBev that the crafts actually began to soar.\u00a0 Now, more than 10 years later, crafts are part of the industry fabric even though their overall sales have begun to slow.<\/p>\n

In the September 4th issue of Beer Business Daily<\/em>, Harry highlighted several of the beer brands that realized successful sales over the Labor Day weekend.\u00a0 Michelob Ultra remains the engine driver for AB, but Bud Light Orange seems to have grown legs.\u00a0 Natty Daddy and Ultra-Pure Gold maintain their growth, thereby further adding to AB’s successes.\u00a0 Corona Premier and Corona Familiar continue to look like winners, and with Modelo and other Constellation brands, life is good!\u00a0 MC\u2019s Keystone Light and Keystone Ice sales are rising, and add Hamm\u2019s and Steele Reserve to the mix and one sees the number increasing. As BBD illustrates, MC does not have a premium growth share until you look at Sol.\u00a0 Coors Banquet, however, continues to chug along.\u00a0 Most of these beers are light lagers that are increasing in volume and share.\u00a0 Once again, the light segment remains alive despite the struggle that Bud Light, Miller Lite, and Coors Light are experiencing.<\/p>\n

A recent visit to the local Total Wine store before the Labor Day weekend revealed what might be the beginning\u00a0of another ten-year change.\u00a0 While walking into the retail store, looking for the holiday weekend’s beer specials, the end-caps revealed a true surprise. There was not a single end-cap that highlighted either a light lager or a beer.\u00a0 Every end-cap featured a seltzer!\u00a0 White Claw, Truly, Seagrams and others were with special PTCs.\u00a0 Prices on the light lagers and imports were not special PTCs!\u00a0 I cannot recall a major summer holiday that did not have any lager beers displayed or featured on the floor!\u00a0 Perhaps this was an enigma, but the fact remains not a single light lager or a beer was starred at this particular retail establishment.<\/p>\n

Scan and syndicated data show these seltzer products are on fire this summer.\u00a0 So the question is: are these products just a summer seasonal or are they here to stay?\u00a0 As with light lagers, Corona, and crafts, the industry could be on another ten-year growth of a new category.\u00a0 This time it appears the industry is taking these products seriously.<\/p>\n

Whatever happened to “Light Lagers!”<\/p>\n

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When Miller Lite was introduced in the early 1970s, along with AB, Coors, Schlitz, and other light beers, it took the industry ten years to realized that the light segment was not only here to stay, but could make a major impact on industry sales. When Corona changed from their stubby brown bottle to the […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-1iS","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5014"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5014"}],"version-history":[{"count":11,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5014\/revisions"}],"predecessor-version":[{"id":5039,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5014\/revisions\/5039"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}