{"id":5238,"date":"2019-01-22T07:00:20","date_gmt":"2019-01-22T12:00:20","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=5238"},"modified":"2019-01-19T13:53:28","modified_gmt":"2019-01-19T18:53:28","slug":"action-expresses-priorities","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=5238","title":{"rendered":"Action expresses priorities."},"content":{"rendered":"

\"\"<\/a><\/p>\n

As I write this blog, the governmental shut-down continues.\u00a0 In fact, this<\/em> governmental shut-down is now the longest in history.\u00a0 We all know that such action means the TTB label approval process has ceased.\u00a0 It has been reported that for every day the TTB is closed, three additional days are added for the label approval process.<\/p>\n

Obviously, one would think that this situation is not good for the industry. There are some, however, that believe this shut down might not be so bad considering the markets are not currently being flooded with new or updated beers.\u00a0 Many of the craft brewers survive by selling seasonal or one-off products\u00a0with new or different flavors.\u00a0 The bigger brewers are probably in good shape as their label approvals were completed last year, however, plans for later this year or next could suffer.<\/p>\n

While the industry sits on new brands, more and more small local and regional crafts are closing their doors.\u00a0 As noted in last week\u2019s post, many of these financially\u00a0strapped breweries are no longer able to raise or generate the funds needed to expand and\/or stay in business.\u00a0 Some industry pundits believe this is the long overdue industry shakeout\u00a0that many have been expecting.<\/p>\n

So the question in early 2019 is: \u00a0how is the beer wholesaler managing the uncertainty\u00a0and turnover in brands in their respective markets?\u00a0 It is no secret that the craft’s biggest issue with wholesalers is the lack of focus given to crafts.\u00a0 As many crafts\/breweries are closing and many brands are tabled, we see that the current environment is a personification of\u00a0this lack of focus.<\/p>\n

When a craft closes its doors, for whatever reason, how does a wholesaler retain and\/or change that draft handle in their market?\u00a0 If the wholesaler is an AB or MC distributor, is that handle converted to one of the AB or MC craft brands and at the expense of the local crafts?\u00a0 Is such action fair to the locals who did what the wholesaler asked by putting people on the street and hustling chain authorizations?\u00a0 Crafts experiencing such a situation could feel not only left out but perhaps even believe they have been lied to.<\/p>\n

A craft brewer who has dedicated people, resources, money, and commitment\u00a0to a wholesaler may perceive that they have no future with that wholesaler if that brewer is not on a wholesaler\u2019s priority list.\u00a0 If this is true, then that brewer has few options.<\/p>\n

This is a no-win scenario\u00a0for the wholesaler, brewer, and the consumer.\u00a0 It is easy to believe that the wholesaler will support their \u201crainmaker\u201d supplier but then not focus on their struggling brands or those that are more brewery-supported.\u00a0 Either business model has a similar effect.<\/p>\n

As more and more craft breweries close, along with the coming flood of new labels and brands, wholesalers should look at the ensuing push-back from their suppliers.\u00a0 It will soon be coming to a head.<\/p>\n

Action expresses priorities.<\/p>\n","protected":false},"excerpt":{"rendered":"

As I write this blog, the governmental shut-down continues.\u00a0 In fact, this governmental shut-down is now the longest in history.\u00a0 We all know that such action means the TTB label approval process has ceased.\u00a0 It has been reported that for every day the TTB is closed, three additional days are added for the label approval […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-1mu","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5238"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5238"}],"version-history":[{"count":4,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5238\/revisions"}],"predecessor-version":[{"id":5243,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5238\/revisions\/5243"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}