{"id":5376,"date":"2019-04-09T06:00:01","date_gmt":"2019-04-09T11:00:01","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=5376"},"modified":"2019-04-05T09:54:32","modified_gmt":"2019-04-05T14:54:32","slug":"goat","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=5376","title":{"rendered":"GOAT"},"content":{"rendered":"

\"\"<\/a><\/p>\n

The term GOAT is an acronym for \u201cGreatest of All Time.\u201d And while GOAT discussions are held regarding a variety of topics, the area of sports is frequently one that is deliberated and these conversations about which sports are the greatest are frequently held in sports bars.\u00a0 For example: the greatest football player of all time, the greatest basketball team, the best golfer, etc. Mathematicians or statisticians\u00a0might create algorisms that, in their opinion, prove who is the greatest.\u00a0 As you can guess, such analyses\u00a0do little more than throw gas on the fire, but it is always fun to engage in the conversations.<\/p>\n

Now that the first quarter of the year is in the books, pundits and others are debating the myriad of reasons why sales in the beer industry have declined.\u00a0 Someone in the industry might tell you sales are down as a result of “Corn Gate,\u201d the ingredient battle between AB and MC.\u00a0 Honestly, if this is what we are now arguing about, the beer industry is in trouble!<\/p>\n

Perhaps the term GOAT in the beer industry should not apply to a particular brand or brewery, but rather the term GOAT should be known as the Greatest of Any<\/em> Time?\u00a0 In other words, where<\/em> are today’s industry leaders and who<\/em> are they?<\/p>\n

Many leaders of the past, including Pete Coors and Jim Koch are on the back side of their careers and Bill\u00a0Hackett just retired.\u00a0 The leadership void between the two industry giants, AB and MC is now quite evident.\u00a0 It seems obvious that there are no new leaders stepping up to replace these storied industry giants.\u00a0 But, perhaps, one could make the case that the industry no longer needs such leaders to develop and protect it because the industry is so diversified.<\/p>\n

The usual adage purports that those currently exhibiting success are<\/em> the next generation of leaders.\u00a0 Perhaps the recent industry articles on Tito\u2019s Vodka illustrate this truth. Tito’s continues on its sales rampage, taking no hostages\u00a0nor deviating from their core marketing.<\/p>\n

Perhaps it would be difficult to follow in the footsteps of a leader whose company has negative growth. Some will support this supposition and see no need for leaders like as Pete or even August III with the current industry diversification of creative products and segments.<\/p>\n

One can argue that now, not in the past or the future, the beer industry really needs true and strong leadership.\u00a0 The industry needs those who will look past “Corn Gate” and speak directly and forcefully to the real issues and problems.\u00a0 GOAT = Greatest of Any Time but now would be as good a time as ANY for leadership.<\/p>\n

GOAT.<\/p>\n","protected":false},"excerpt":{"rendered":"

The term GOAT is an acronym for \u201cGreatest of All Time.\u201d And while GOAT discussions are held regarding a variety of topics, the area of sports is frequently one that is deliberated and these conversations about which sports are the greatest are frequently held in sports bars.\u00a0 For example: the greatest football player of all […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/s2xRTi-goat","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5376"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5376"}],"version-history":[{"count":10,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5376\/revisions"}],"predecessor-version":[{"id":5387,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5376\/revisions\/5387"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}