{"id":5472,"date":"2019-06-04T06:00:07","date_gmt":"2019-06-04T11:00:07","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=5472"},"modified":"2019-06-02T14:06:02","modified_gmt":"2019-06-02T19:06:02","slug":"if-you-are-not-cheating-you-are-not-trying","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=5472","title":{"rendered":"Not listening results in misunderstanding and conflicts."},"content":{"rendered":"\n<ul data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/www.beerbusinessunplugged.com\\\/?p=5472\"}'  class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img data-attachment-id=\"5474\" data-permalink=\"https:\/\/www.beerbusinessunplugged.com\/?attachment_id=5474\" data-orig-file=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2019\/05\/Coors-Field.jpeg?fit=310%2C163&amp;ssl=1\" data-orig-size=\"310,163\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Coors-Field\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2019\/05\/Coors-Field.jpeg?fit=300%2C158&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2019\/05\/Coors-Field.jpeg?fit=310%2C163&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"310\" height=\"163\" src=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2019\/05\/Coors-Field.jpeg?resize=310%2C163\" alt=\"\" data-id=\"5474\" data-link=\"http:\/\/www.beerbusinessunplugged.com\/?attachment_id=5474\" class=\"wp-image-5474\" srcset=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2019\/05\/Coors-Field.jpeg?w=310&amp;ssl=1 310w, https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2019\/05\/Coors-Field.jpeg?resize=300%2C158&amp;ssl=1 300w\" sizes=\"(max-width: 310px) 100vw, 310px\" data-recalc-dims=\"1\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>When Jerry Jones bought the Dallas Cowboys in the early 1990s, Texas Stadium was not owned by the football franchise; therefore, the venue was not subject to the rules of the NFL corporate sponsorships. \u00a0After Coors passed on the offer, Jones sold the beer-pouring rights to Miller. Today, Miller Lite remains the beer sponsor of AT&amp;T Stadium and finding another beer at AT&amp;T is difficult at best. <\/p>\n\n\n\n<p>Selling the pouring rights to sporting\nevents is embedded in the beer industry and has been an issue for decades. In\nrecent years, college stadiums and basketball arenas have sold their pouring\nrights. While one <em>can<\/em> find other\nbrands to purchase at these venues, it is typically difficult as other brands\nare sold in out-of-the-way locations <\/p>\n\n\n\n<p>The state fair of Texas hosts an open-air concert\nstage called, <em>The Dos Equis Pavilion<\/em>.\nAt the pavilion, one can buy a plethora of beers brands, however, the name Dos\nEquis is liberally splashed throughout the pavilion. The amount of money spent\nby breweries on these venues is enormous, but this is part of the business and has\nbeen for many years. &nbsp;<\/p>\n\n\n\n<p>The industry appears to be oblivious to\nthe growing number of vendors who have been fined for illegal payments.&nbsp; Constellation Brands is the latest brewer to\nfind themselves in a less-than-favorable position, having recently agreed to a\n$420,000 dollar fine for buying draft placements. This comes on the heels of\nHeineken\u2019s agreement to a $2.5 million fine in April. Prior to these fines,\nEagle Brands was hit for $1.5 million in fines and, of course, Warsteiner paid\n$900,000 in fines just last year. Remember, some distributors have also been\nfined. Brewers Distributing paid $350,000 and Elgin Beverages paid $325,000 in\nfines, both for illegal activity.<\/p>\n\n\n\n<p>It is no secret that brewers, importers,\nand distributors are pushing hard for volume and market share regardless of the\ncost. But the question is: how do buying rights to a stadium or venue differ\nfrom the buying rights of a draft handle in an account? Is this another gray\narea? The industry sees the blurring of lines across all three tiers as brewers,\ndistributers, and wholesalers brew and sell beer at the brewery and act as a\nretailer. <\/p>\n\n\n\n<p>Any way you look at the current situation;\nit seems the industry has become oblivious to announcements that another fine\nhas been levied for some type of illegal activity or payments. As the size of\nthe pie continues to constrict downward, expect to see more fines.<\/p>\n\n\n\n<p>Gradually, many of the previous restrictions\nin the industry have either been eliminated or loosened.&nbsp; An example of such is the fact that\nprofessional athletes are now able to represent a brewery or beer. So where does\nthis end? &nbsp;Or perhaps a more appropriate\nquestion is: in what direction will these actions lead and how will the\nconsequences affect the future of the beer industry?<\/p>\n\n\n\n<p>Not listening results in misunderstandings\nand conflicts.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>When Jerry Jones bought the Dallas Cowboys in the early 1990s, Texas Stadium was not owned by the football franchise; therefore, the venue was not subject to the rules of the NFL corporate sponsorships. \u00a0After Coors passed on the offer, Jones sold the beer-pouring rights to Miller. Today, Miller Lite remains the beer sponsor of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-1qg","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5472"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5472"}],"version-history":[{"count":15,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5472\/revisions"}],"predecessor-version":[{"id":5488,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5472\/revisions\/5488"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}