{"id":5539,"date":"2019-07-09T06:00:52","date_gmt":"2019-07-09T11:00:52","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=5539"},"modified":"2019-07-05T16:46:01","modified_gmt":"2019-07-05T21:46:01","slug":"money-and-salary-is-not-a-particularly-good-motivator-in-the-long-term","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=5539","title":{"rendered":"Money and salary is not a particularly good motivator in the long term."},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

In a conversation several years ago with a distributor who had recently sold\nhis large, successful operation, the distributor commented on the challenges he\nencountered trying to train and maintain company employees. As an illustration,\nhe referred to the tradition of sports teams and the amount of training and preparation,\noften a full five days, for a mere three-hour game.  The distributor noted the length of practice\nin regards to a relatively short game and acknowledged a similar training\nsystem used by the United States military, noting the importance of superior\ntraining techniques in the event soldiers were called to duty. <\/p>\n\n\n\n

When one looks at the beer industry, it is quickly evident the amount of\ntime invested into craft beer training. A recent article in the Dallas Morning News<\/em>, “Jobs Data Helps\nTrack the U.S. Brewery Boom,” highlights the job growth of the brewing\nindustry.  The article stated, “The\nnumber of jobs at breweries jumped from 26,380 in 2008 to 77,902 in 2018,\naccording to the Bureau of Labor Statistics.” This parallels the growth in\nthe number of operating breweries.<\/p>\n\n\n\n

The article further states that there is also a regional variation to be\nfound. Some regions, or cities, have more breweries than others. To sort this\nout, an “employment location quotient” provided by the BLS for\nstates, metropolitan areas, and countries was in each industry. The BLS\nmeasures an industry’s share of total jobs in an area divided by its share\nnationwide. In Bend-Redmond, Oregon, population 191,000 in 2018, one is 18\ntimes more likely to run into a brewery worker than in the U.S. as a whole. <\/p>\n\n\n\n

This article goes on to state that the BLS will suppress data so as not to\nreveal employment and wage information that can be traced to a single employer.  For example, in Chico, California, home to\nSierra Nevada, and in Pottsville, Pennsylvania, the home of Yuenglng, the data\nis suppressed. The data translates into salary ranges, thereby illustrating\nthat an AB brewery or a MillerCoors operation would have the highest pay. The\nmetropolitan areas with annual brewery wages of $80,000 are indeed home to\nmajor AB breweries. In the craft world, San Diego, which has 128 breweries, has\nlow wages, as would be expected.  Employment,\nhowever, has more than doubled since 2014. The annual wages on the low end of\nthe scale are $23,049 in Niles-Benton Harbor, Michigan and the highest in\nSyracuse, New York, at $89,675. The brewing industry only accounts for 0.05% of\ntotal jobs in the U.S.  <\/p>\n\n\n\n

Many craft brewers struggle to find quality employees as referenced by the\nlow salaries. These brewers can find bodies, but without the proper, on-going\ntraining, how well are they going to perform? Many of the young beer people\nhave some type of Cicerone training, which does aid with the understanding of\nbeer, but may not necessarily translate into sales.<\/p>\n\n\n\n

The old adage, \u201cyou get what you pay for,\u201d could not be more evident than in\ntoday\u2019s beer industry.  It is easy to\nequate a breweries\u2019 payroll to their success by using the above mentioned\nstatistics. If a brewery wants to be successful, they should pay for talent\ninstead of simply acquiring more employees. \nNot only will the brewery benefit, but so will the wholesalers,\nretailers, and consumers<\/p>\n\n\n\n

Money and salary are not particularly good motivators in the long term. <\/p>\n","protected":false},"excerpt":{"rendered":"

In a conversation several years ago with a distributor who had recently sold his large, successful operation, the distributor commented on the challenges he encountered trying to train and maintain company employees. As an illustration, he referred to the tradition of sports teams and the amount of training and preparation, often a full five days, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-1rl","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5539"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5539"}],"version-history":[{"count":15,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5539\/revisions"}],"predecessor-version":[{"id":5555,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/5539\/revisions\/5555"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}