{"id":6010,"date":"2020-05-12T06:00:00","date_gmt":"2020-05-12T11:00:00","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=6010"},"modified":"2020-05-11T08:55:46","modified_gmt":"2020-05-11T13:55:46","slug":"i-dont-worry-about-a-number-i-am-fine-with-aging","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=6010","title":{"rendered":"I don’t worry about a number, I am fine with aging."},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Philip Morris\u2019 purchase of the Miller Brewing Company in 1970 changed the\nfabric of beer operations.  The purchase\nalso marked the beginning-of-the-end for WWII and Korean War veterans who were,\nat that time, running the industry. The purchase simultaneously launched the\ntakeover of the Baby Boomers within the beer industry. AB was hit right between\nthe eyes by Miller’s aggressive marketing and immediately ramped up their\nefforts by initially hiring young, college-educated individuals, many with\nMBAs. Beer professionals of the Greatest Generation were not prepared for such\na change in the industry. Many retired, while others moved to distributors\nbefore wholesalers changed to the pre-sell concept. Numerous distributorships\nwere available to buy, often marketed for sale in the Wall Street Journal<\/em>. <\/p>\n\n\n\n

By the mid-1980s, the Greatest Generation had disappeared from an industry\nthat was now run by Boomers. History, however, does repeat itself as we witness\nthe last of the Boomers nearing retirement. Boomers born in the late 1950s and\nearly 1960s are currently in their early 60s and late 50s; while older Boomers,\nthose born immediately following WWII, have already left the industry, many due\nto InBev initiated cutbacks following the purchase of AB. <\/p>\n\n\n\n

Crafts, often interested in designing their own unique business models,\nignored experienced professionals and instead choose to employ young, inexperienced\nworkers. The advent of the Coronavirus and its negative effect on the industry\nhas impacted the craft brewers\u2019 industry. Many crafts have gone out of business\nwith more expected to follow suit. Even larger, more successful brewers have\nbeen negatively impacted by the virus in largely unanticipated ways. Brewers\nwith employees in their late 50s and 60s are facing questions regarding the\nfuture of operations as the on-premise opens up and chains beginning to reset\nappointments. <\/p>\n\n\n\n

Many older employees, who are considered more susceptible to the Corona\nvirus, are not willing to leave their homes, yet brewers who are under pressure\nto ramp-up production, need these employees in the market. HR departments at\nthe breweries will support older employees, while younger bosses and younger employees\nare out and making calls. What brewers could be facing is the fact that older\nemployees might not feel safe until a vaccine becomes available; something which\nmight not occur until next year. If such is the case, will HR departments\nsupport the older employees? <\/p>\n\n\n\n

Employees in their late 60s could be offered attractive severance and\nretirement packages, similar to actions taken by InBev did in 2008. Such packages\ncould be considered a win\/win for both parties. Those in their late 50s,\nhowever, could be in a more precarious position. They may not yet be ready to retire;\nwhile at the same time may not be comfortable returning to the marketplace. How\nwill brewers and some wholesalers handle such employees? As more accounts open,\nit might soon be all hands-on deck.<\/p>\n\n\n\n

Even with the closing of the on-premise, many brewers and wholesalers have logged\nrecord sales days, weeks, and months. Now, however, brewers are experiencing a\nserious and unforeseen scenario. How companies deal with their employees will speak\nvolumes.   <\/p>\n\n\n\n

I don’t worry about a number; I am fine with aging.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Philip Morris\u2019 purchase of the Miller Brewing Company in 1970 changed the fabric of beer operations.  The purchase also marked the beginning-of-the-end for WWII and Korean War veterans who were, at that time, running the industry. The purchase simultaneously launched the takeover of the Baby Boomers within the beer industry. AB was hit right between […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-1yW","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/6010"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6010"}],"version-history":[{"count":10,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/6010\/revisions"}],"predecessor-version":[{"id":6021,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/6010\/revisions\/6021"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}