{"id":971,"date":"2013-07-16T07:24:21","date_gmt":"2013-07-16T12:24:21","guid":{"rendered":"http:\/\/www.beerbusinessunplugged.com\/?p=971"},"modified":"2013-07-16T07:24:21","modified_gmt":"2013-07-16T12:24:21","slug":"happy-anniversary","status":"publish","type":"post","link":"https:\/\/www.beerbusinessunplugged.com\/?p=971","title":{"rendered":"Happy Anniversary&#8230;&#8230;"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/Snow.jpg\"><img data-attachment-id=\"996\" data-permalink=\"https:\/\/www.beerbusinessunplugged.com\/?attachment_id=996\" data-orig-file=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/Snow.jpg?fit=400%2C585&amp;ssl=1\" data-orig-size=\"400,585\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Snow\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/Snow.jpg?fit=205%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/Snow.jpg?fit=400%2C585&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-996\" alt=\"Snow\" src=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/Snow.jpg?resize=150%2C150\" width=\"150\" height=\"150\" srcset=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/Snow.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/Snow.jpg?resize=96%2C96&amp;ssl=1 96w, https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/Snow.jpg?resize=24%2C24&amp;ssl=1 24w, https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/Snow.jpg?resize=36%2C36&amp;ssl=1 36w, https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/Snow.jpg?resize=48%2C48&amp;ssl=1 48w, https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/Snow.jpg?resize=64%2C64&amp;ssl=1 64w, https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/Snow.jpg?zoom=2&amp;resize=150%2C150 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>With this post, we celebrate the first\u00a0anniversary of <i>BeerBusinessUnplugged<\/i>, so I thought I would take the opportunity to comment on just how this endeavor has gone over the past year.<\/p>\n<p>Having\u00a0just entered into my 45th year in the beer industry,\u00a0I\u00a0originally wanted\u00a0to comment on topics which I believed the industry was not properly handling.\u00a0 I had no clue as to what the response would be to these editorials.\u00a0 To my surprise, the feedback has been very supportive and encouraging!\u00a0 Due to the positive responses, and the fact that I truly enjoy writing,\u00a0I continued and the responses kept coming.\u00a0 And, all this from a blog that has a finite\u00a0interest base\u2026 the beer industry.<\/p>\n<p>When looking at the editorials that generated the highest number of comments, the results are not surprising.\u00a0\u00a0 Topics such as pricing, franchise laws, and history (especially about Schlitz) generated a\u00a0high number of responses.\u00a0 The blogs that created the highest number of reactions, however, were those that dealt with the displaced beer\u00a0professionals\u2019 attempt to find any type of meaningful work. That is truly sad!<\/p>\n<p>As we begin our journey into the second year of <i>BeerBusinessUnplugged<\/i>, I felt it time to post two interesting findings.\u00a0 The following list, deals with the 10 largest selling beers in the world.\u00a0 Note that three of the top four beers are from China!\u00a0 It is no wonder that all the big boys want to establish brands in that country.\u00a0 Looking into their volume puts things into perspective.<\/p>\n<ul>\n<li><i>Snow Beer<\/i>, 74.8 (China) [SAB Miller]<\/li>\n<li><i>Tsingtao<\/i>, 57.9 (China) [Tsingtao]<\/li>\n<li><i>Budweiser<\/i>, 40.4 (U.S.) [ABI]<\/li>\n<li><i>Yanjing Beer<\/i>, 39.6 (China) [Beijing Yanjing Beer Group]<\/li>\n<li><i>Bud Light<\/i>, 36.7 (U.S.) [ABI]<\/li>\n<li><i>Corona Extra<\/i>, 31.6 (Mexico) [ABI]<\/li>\n<li><i>Skol<\/i>, 29.9 (Brazil) [Carlsberg]<\/li>\n<li><i>Heineken<\/i>, 29.1 (Netherlands) [Heineken International]<\/li>\n<li><i>Coors Light<\/i>, 25.1 (U.S.) [Molson Coors]<\/li>\n<li><i>Brahma<\/i> (Brazil), 18.1 [ABI]<\/li>\n<\/ul>\n<p>In the chart below, you see the dramatic growth of breweries, especially since 1990.\u00a0 In fact, the trend will continue as more and more states pass laws that are friendly to the craft industry.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/125-Brewery-Count_hr.jpg\"><img data-attachment-id=\"1021\" data-permalink=\"https:\/\/www.beerbusinessunplugged.com\/?attachment_id=1021\" data-orig-file=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/125-Brewery-Count_hr.jpg?fit=1800%2C700&amp;ssl=1\" data-orig-size=\"1800,700\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"125-Brewery-Count_hr\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/125-Brewery-Count_hr.jpg?fit=300%2C116&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/125-Brewery-Count_hr.jpg?fit=1024%2C398&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-1021\" alt=\"125-Brewery-Count_hr\" src=\"https:\/\/i0.wp.com\/www.beerbusinessunplugged.com\/wp-content\/uploads\/2013\/07\/125-Brewery-Count_hr.jpg?resize=487%2C254\" width=\"487\" height=\"254\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Annually, I will reproduce and update these two industry reports.\u00a0 We can see how the industry is changing, especially with the increase in number of breweries.\u00a0 If anyone wants to guess how many there will be next year, hit me back and l will make note.<\/p>\n<p>As all of you know, this industry lends itself to no shortage of topics on which to blog, however, feel free to comment on various industry issues that you find important.\u00a0I welcome the challenge. Finally, I wish to thank you all for your comments and support.\u00a0 I have truly enjoyed reading your opinions and comments.\u00a0 Until next week, Happy Anniversary!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With this post, we celebrate the first\u00a0anniversary of BeerBusinessUnplugged, so I thought I would take the opportunity to comment on just how this endeavor has gone over the past year. Having\u00a0just entered into my 45th year in the beer industry,\u00a0I\u00a0originally wanted\u00a0to comment on topics which I believed the industry was not properly handling.\u00a0 I had [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xRTi-fF","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/971"}],"collection":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=971"}],"version-history":[{"count":32,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/971\/revisions"}],"predecessor-version":[{"id":1052,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=\/wp\/v2\/posts\/971\/revisions\/1052"}],"wp:attachment":[{"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beerbusinessunplugged.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}