Day: July 16, 2012
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The coming tsunami
In 1969, my first summer working on a Coors delivery truck in Dallas, the entire portfolio of the company consisted of: 4/6 NRs, 24/12 bottles (same as the 4/6 bottle), 12/32 quarts, 1/4 bbls., 1/2 bbls. These 5 packages of Coors Banquet is all we had, think about it, only 5 SKU’s of one brand! Of […]