Contact Add comments Contact 22 Responses to “Contact” john kanetzke says: July 25, 2012 at 10:42 am Geoff…. I sent the below to my friend @ ShorePoint….8 million cases Coors/imports. I am trying to spread the word.~~~ jfk From: “John Kanetzke” Sent: Monday, July 23, 2012 1:10 PM To: firstname.lastname@example.org Subject: new business articles Tony……. here is a friend of mine that now writes articles. FREE service. And, he speaks the truth.~~~~ jfk http://www.beerbusinessunplugged.com/ Reply Diane Fall says: July 31, 2012 at 10:22 am Hi Geoff Trying this out to see if it works Reply Diane Fall says: July 31, 2012 at 10:41 am Geoff I love your blog. You are one of the smartest guys in the liquor business and certainly the best in the beer business. Any craft brewer should follow your lead if they want a position in the market. You understand distributers better than most and as we both know, they can make you or break you. Good luck to you, my friend, and you know where you can get a beer and a golf game in Naples! Best Diane Fall Reply Brent Scott says: January 30, 2013 at 3:27 pm Geoff, I have been meaning to write to you and tell you how much I enjoy your newsletter. I have now been in the business longer than most of my suppliers have been living and remember vividly the history of business and the coming and going of suppliers, V.P.s, and brands. Your accuracy is spot on! It is amazing watching the transformation the business has experienced as well as the cycle of things that everyone thinks is new, but just recycled. Anyway, just a quick note to tell you “Good Job” Grins Brent Scott Reply ddavid frank says: May 8, 2013 at 8:59 am Geoff…………. You are 100% on target. There are new opportunities out there very day. Like the stock market, there’s always a momentum player. Like we always said, “simpletons talk of the past…………innovators of the present and future”. Reply Dick Barron says: February 19, 2014 at 6:58 pm I’m enjoying the blog. However, I have a correction to your December ‘Little Kings’ edition: loosely quoted: “George’s Dallas rep, Dick Barron”. Correction: I was George’s Fort Worth rep. Also, did you ever get that hitch out of your backswing? Reply Judy Haire O'Shaughnessy says: November 30, 2014 at 10:21 am Hello Geoff, Jim Haire was my dad and he would have been thrilled to see his name, and “Haire U” online on your website. He ate, slept, breathed, all things Schlitz right up to his death at 95, in 2012. The Schlitz Marketing Institute (Haire U) was a huge source of pride and accomplishment for him, and a remarkable facility in the brewing industry in its day. He would have been honored and proud to know he is still remembered. Reply Brenda says: May 15, 2015 at 8:17 am Geoff, It is so great to see you doing what you love and share your wealth of beer knowledge with us all. Cheers to you! Reply Brian says: November 18, 2015 at 3:58 am Hi Geoff, please drop me a line. Would love to talk. Cheers. Reply Carl Sheeler says: November 29, 2015 at 2:17 pm There are so many mentions of mergers and high multiples, but no details as to either amounts paid or multiples. Anyone have some links or details to share for us mere mortals? Any two cents on some of the dominant Wine and Spirits distributors on the left coast and what these mergers might mean? Reply Geoff says: November 29, 2015 at 3:32 pm Hard to say as the numbers are difficult to get. In the last several years the multiples for some distributors went as high as 10X. The W&S are even more difficult to get. When a craft sells look at the price per barrel. Years ago the benchmark was about $200 per bbl. The recent BP and Constellation deal is said to have gone for around $3500 per bbl. If the purchase price was $1 billion, the math is easy. I will be addressing more on this as they unfold in 2016. Reply Carl Sheeler says: November 29, 2015 at 4:20 pm Thanks Geoff, Are you referring to distributors? There is a data source called Pitch Book that has some of these transactions listed. but you being the SME I thought I’d see what others have found. The sticky wicket of obtaining manufacturers’ approval appears to have been overcome given the number of transactions from 2010 – 2015. Any thoughts? Reply Geoff says: December 4, 2015 at 10:18 am You can use a multiple for either brewery or distributor, many do, however when you price a brewery it is usually by barrel. In addition I still hear and believe that the approval process is tough. It is the only time that a vendor can leverage its brands for support with a distributor. Given the distributors commitment, a vendor will use that to measure performance. Simple, but it works. Reply Jose Gonzalez says: March 1, 2016 at 1:15 pm Good morning Geoff, My CEO would like to find some time to meet with you, over coffee, in the next few days? He is leaving for a trade trip (japan, korea) on Sunday. Maybe coffee on Friday? Thanks, Jose Gonzalez (one of your current students) Reply Geoff says: March 1, 2016 at 1:23 pm Thanks Jose, I would be happy to visit with your CEO, only one issue. You are aware that I live in Dallas? If your CEO is in Portland from April 7-10th I will be in town those dates and can visit anytime during those days. Reply Michael D'Annunzio says: April 6, 2016 at 11:59 am Geoff, Would you be available for a discussion regarding a speaking opportunity for our wholesalers association? Our group would be very interested in your perspective, and we have an upcoming meeting June 13-14 in Asheville, NC. Thank you for your time. Michael D’Annunzio Beverage Distributors, Inc. Reply Geoff says: April 6, 2016 at 1:12 pm Michael, Sure I am available to discuss this opportunity. Let me know when you want to visit. Geoff Reply Michael D'Annunzio says: April 6, 2016 at 1:52 pm Geoff, Great…could you reply to my email address directly, so I can forward you my contact information? Michael Reply Josh says: June 19, 2016 at 4:02 pm Hi Geoff, In your article about the fall of Schlitz (http://www.beerbusinessunplugged.com/?p=130) you reference a Harvard Case Study. I have been looking all over for this case study and cannot find it. Do you have a copy you can share or can you point me to where I can find it? Thanks. Reply Geoff says: June 20, 2016 at 7:54 am I might. Let me look but it will be a couple of weeks as I am in the middle of moving. If I don’t get back in a while send a note and I will follow up. Reply Pat McEntee says: February 20, 2018 at 11:45 am I look forward to reading your blog each week. Thoroughly enjoyed working with you those many years. You are a class act. Reply Brian Brophy says: April 30, 2018 at 12:01 pm Geoff, I always enjoy reading your weekly blog. Brings back countless great memories, having spent over 22 years in the industry with Anheuser Bush, Coors, and then Gambrinus. Your blog today discussed how Gambrinus used AOL for an email system. In 1994, I opened the Southeast Division office in Atlanta for Gambrinus. Initially I had 8 States with over 14 District managersand another 6 or 8 retail specialists. Out of desperation, in an effort to setup an effective communication network, I had everyone sign up for AOL and told them to expense the monthly fee. We all set up accounts that started with TGC (first name)@aol.com It worked very effectively for us gathering all the sales info etc. Within a year San Antonio adopted the system that I set up and used it for the entire company before they acquired their own in-house internet system a couple of years later. 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