Month: October 2012
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Liestrong……….
If you’ve been following the Lance Armstrong story over the past weeks, you know that he now has lost all his sponsors including ABI where he had been hired as a spokesperson for Michelob Ultra. The fact that ABI was using Armstrong reminded me of all the athletes and celebrities who have, or […]
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The Silver Bullet
If you’ve been around the industry for a while you either have a story or you have heard one of many stories of how Coors Light got its name, “The Silver Bullet.” I have heard dozens of stories from the brewery and wholesalers from coast to coast regarding how the name came into being. Well, […]
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There are none so blind as those who will not see!
Back in the early 80’s, on a hot summer afternoon, I was getting in a quick 9 when an elderly man drove up in his cart wanted to play in with me. We started talking, and I learned he had been the first Pearl beer distributor in the Texas Rio Grande Valley after […]
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Don’t let your ego get in the way of your ignorance!
MillerCoors has drawn a line in the sand over the Chesbay-Reyes issue and maybe it’s about time! I’ve read many of the comments from the industry regarding this big issue but first, let me tell you about my experiences with Reyes. I will defend their right as a wholesaler to create their own business […]
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When you find yourself in a hole…stop digging!!
“Heineken NV is giving its green bottle a face-lift in the U.S., hoping it will help its flagship Dutch lager and one-time leading beer import stand tall again after years of market-share losses.” reported the WSJ. Back in the early 80’s, two of the largest and most successful brands changed their packaging […]