Day: March 5, 2013
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Details of your incompetence do not interest me
Just recently, Maker’s Mark Whiskey became the latest beverage company to misjudge its customers, or its product, and backpedal to protect its brand. Thousands of customers told Maker’s Mark that the company had made a huge mistake when it reduced the alcohol content in its signature whiskey from 90 proof to 84 proof. […]