Month: June 2013
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When you come to a fork in the road, take it…….
After a long and expensive legal battle during the spring and early summer of 2008, we were able to move Warsteiner from RNDC in Florida, when they violated our contract, to the AB network of distributors on the west side. We were excited knowing we no longer had to deal with distribution issues or execution problems. […]
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Winning is not a sometime thing; it’s an all time thing…..
It wasn’t long after the Stroh Brewing Co. bought the Jos. Schlitz Brewing Co. in 1982, that Stroh decided to roll out their brands nationally using the Schlitz distributor network. My Schlitz distributorship was located in far South Texas, where, depending on your definition of what “summer” is, can last up to eight months. Stroh decided […]
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A tale of two cities………
Two of the countries greatest golf courses are located in Pennsylvania: Oakmont, which is just outside of Pittsburgh hosts the US Open in 2016; the other course, located in Philadelphia, hosts this month’s US Open. While both cities are different in design, both are historic, traditional and highly regarded. Near Pittsburgh, and not far from Philadelphia, are […]
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Space, it’s the final frontier……
When I introduced Krombacher in 2011, I told the wholesalers that the key to success was to get distribution in all key chains. While getting the sales number out of this distribution was important, the real key was to quickly find out how the consumer would accept the brand(s). Assuming there was not an issue with […]