Month: September 2013
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What I like to drink most is beer that belongs to others!!
Much of my second summer working through college was spent on the draft trucks at Coors in Dallas. Tapping those kegs took a skill set which today seems crazy. To tap a keg, you had to insert a rod thru a wing nut into a cork on top of the keg, squeeze the wing nut, […]
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An apple a day keeps the doctor away…….
In an attempt to reduce injuries and workman’s compensation costs during my first year at Coast Distributors in Oregon, we instigated a program run by the Oregon State University athletic department’s physical therapists. The program started every work day with a series of 10 to 15 minutes stretching exercises. We implemented this practice and made […]
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Don’t blame the marketing department. The buck stops with the chief executive.
When speaking about the beer industry, whether to college students or to Wall Street, I almost always start with the analogy that beer is one of, if not the most recognizable, consumer product available. I mention that not everyone can afford to buy a Rolex or a Mercedes-Benz or even a Brooks Brothers suit, however, if […]
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Sooner or later, we sell out for money……
The very first US Warsteiner distributor was Paul Murray in Denver. Paul, a very outgoing and engaging man, had a nice portfolio during the 1980s, including Schlitz-Strohs, Pabst, Modelo, Warsteiner and others which enabled Paul to conduct a very good business. At that time, Pabst was not the brand it is today; in fact, it was […]