Day: September 10, 2013
-
Don’t blame the marketing department. The buck stops with the chief executive.
When speaking about the beer industry, whether to college students or to Wall Street, I almost always start with the analogy that beer is one of, if not the most recognizable, consumer product available. I mention that not everyone can afford to buy a Rolex or a Mercedes-Benz or even a Brooks Brothers suit, however, if […]