Day: February 11, 2014
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Even God can’t hit a one-iron…..
During the 70s, Coors Brewing Co. began to market directly to Hispanics. One of their first actions was to hire golfer Lee Trevino as their celebrity spokesman. Trevino, who was at the top his game, had an agreement with Coors which required him to participate in six outings annually using a Coors-identified golf bag when […]