Day: March 11, 2014
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In search of Hans Brinker
A couple of years after the expansion of Coors in south Texas, their market share had settled in to around 13%. Schlitz remained a strong number one. Coors had a difficult time developing the on premise so when I arrived in Wichita in 1978, I felt I had landed in heaven. Coors market share was over 60% […]