Month: May 2014

  • May 27, 2014

    What is significant about today’s date, May 27th?  Today is the 65th birthday of Jim Koch.  Might be difficult to believe but it is true.  The founder and head of Boston Beers is now eligible for Medicare! The numbers for Boston Beers, founded by Jim in 1984, are nothing short of amazing!  Just in IRI […]

  • Public opinion in this country is everything.

    For a number of years the only publicity the beer industry received was either Forbes or Fortune magazines.  These highly respected business publications wrote mostly about AB and Miller (part of Philip Morris) and how they were dominating the industry. Other beer topics that were included in these publications were Stroh Brewing buying out Schlitz, […]

  • The silent minority…

    When imports started to come to the US market in a big way around 1980, and expand as distributors picked them up, distributors only carried a hand full of cases.  Truck loads were usually one case of these and two cases of those.  In fact, you could not sell a layer of Corona in a month, much less a […]

  • There is no victory at bargain basement prices.

    By the late 1960s, beer marketing was limited to brewery reps and wholesaler supervisors calling on bars and buying rounds of beer.  Add in hanging p-o-s and you have marketing covered.  Outside of AB, no one really advertised much on TV.  In fact, even price promotions were rare and Coors did not even do them […]