Month: June 2014
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The future is just the past disguised as the present..
In the summer between high school and college my buddies and I decided to celebrate our high school graduation by taking a road trip to New Orleans. We selected New Orleans for because in Louisiana the drinking age was 18. At that time and it was legal to drink beer, wine, and liquor. The legal […]
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How about never….is never good for you?
By the 1980s, G. Heileman Brewing Co. had grown into the third largest brewing company in the US. The business model enabled Heileman to own and market a number of small but successful regional brands. The breweries’ anchor brand was Old Style, the number one selling beer in the Chicago market and surrounding states. Due […]
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If you change the way you look at things, then things you look at change…
Beer marketing and advertising from the end of WWII, to the time when Philip Morris purchased Miller Brewing Co. was somewhat simple. What little above-the-line marketing (ATL) existed, was composed mostly of commercials with cartoon characters or simple life style situations. (Below) Above-the-line marketing also focused on print ads using famous people, usually athletes or […]
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I remember…..
The Texas Brewing Company was reincarnated in 1992 in Dallas by a highly successful oil wildcatter who was looking for something new and different to create. Originally located in Ft. Worth, the Texas Brewing Co., during its peak, grew to a 250K bbls. capacity before closing during prohibition. The oil baron who revitalized the company […]