Day: June 10, 2014
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If you change the way you look at things, then things you look at change…
Beer marketing and advertising from the end of WWII, to the time when Philip Morris purchased Miller Brewing Co. was somewhat simple. What little above-the-line marketing (ATL) existed, was composed mostly of commercials with cartoon characters or simple life style situations. (Below) Above-the-line marketing also focused on print ads using famous people, usually athletes or […]