Day: July 29, 2014
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It is not what you look at that matters, it is what you see..
Up until the early 1970s, categorizing beer was simple. At the top were imports, with the highest PTC. By far the leading brand was Heineken. As in most categories, the different imports were priced approximately the same. Slightly lower were super premiums, dominated by Michelob. In fact, in many markets, it was only Michelob in […]