Month: September 2014

Around the early 1990s, the golf industry, in anticipation of the soon retiring waves of baby boomers, assuming the boomers would have ample money and free time, would take up golf by the thousands.  Investors started building hundreds of new golf courses.  Many of them were designed by architects or professional golfers who got paid […]

In the early 1970s, the Julius Schepps Co., a wine and spirits company had a small beer division located north of downtown Dallas.  The Schepps beer division represented Lone Star Brewing Co., Hamm’s Brewing Co., and Jax Brewing Co., all of which at that time were independent standalone breweries.  The distributor, the Julius Schepps Co […]

The beer industry, like all industries, is defined by key events which take place over decades that result in the evolution of industry changes.  Philip Morris buying the Miller Brewing Co. and changing how beer was marketed was one of these events.  As mentioned in pervious blogs, Philip Morris used their cigarette marketing knowledge, supported by […]

Texas Stadium was built around 1972 and was the home of the Dallas Cowboys until Jerry Jones built what is now called AT&T Stadium.  AT&T Stadium is located in Arlington, Texas, about half way between Dallas and Ft. Worth.  Texas Stadium was built-in the Dallas suburb of Irving which, at the time, was dry!  Because of […]

Budweiser, The King of Beers, Schlitz, The Beer that made Milwaukee Famous, Miller, The Champagne of Bottle Beer, Coors, America’s Fine Light Beer, and Pabst Blue Ribbon Beer.  These were the five national premium brands that for many years dominated the US beer market. The beginning of the end of these brands dominating the market […]