Day: October 28, 2014
-
If you have to brag about how good you are, than you are probably not that good!
By the late 1970s, Coors had a market share of well over 50% in Kansas. In fact, Coors had close to 70% share in some rural markets in western Kansas. In Wichita, where I was, Coors had a share of 60%. Remember, during this time in the beer industry, Coors’ houses were exclusive, and the […]