Day: April 7, 2015
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Forget ‘branding’ and ‘positioning.’ Once you understand customer behavior, everything else falls into place.
It goes without saying that arguably two of the largest global sporting events are the World Cup and the Olympics. Annually, however, the largest sporting event has to be the Super Bowl. Right behind the Super Bowl, the Masters Golf Tournament could easily be the second largest annual event. This is Masters Week. The tournament, […]