Month: August 2015
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You deserve the life you tolorate….
As previously stated , Corona was once shipped to The States in a squatty, brown bottle with a neck label consisting of the colors red, white and green; the colors of the Mexican flag. This was during a period when the Mexican imported market was dominated by Carta Blanca and Tecate. All that started to […]
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Status quo, you know, is Latin for ‘the mess we’re in’.
Not long ago as the industry began to experience a slowdown in shipments and sales, the industry pundits focused on the lack of creativity and exciting new products. When beer was compared to spirits, one could argue that this might just be the case. The beer industry did not make an effort to bring any new products […]
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In politics stupidity is not a handicap.
Long before the state of Oregon became famous for its craft beer, the state was known for being one of the first to put in place a container deposit. During the 1980s, container deposit laws and recycling were top of the list of most conversations in Washington and state capitals. Because I was the General […]
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Beauty is in the eye of the beer holder.
One of the best definitions of the alcoholic industry is imagining the business as a three legged stool. Consider the seat of the stool as the entire industry, with each leg representing one segment. One leg is the spirit business, one leg the wine portion, and the third leg is the beer segment. All the […]