Month: December 2015
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Just a kiss of the hops!
In 1949, Albert Jaenick started in the beer industry as an apprentice for a medium size brewery in Berlin. Three years later he became a trained brewer and maltster. This qualified him to work at multiple breweries in Berlin, Hamburg, Switzerland and Sweden. Albert continued his education at the VLB, a brewing facility of the […]
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‘O’ Tannenpalm’
A recent article in CMO Today, an online section of the WSJ, highlights Corona’s 25th anniversary of the iconic holiday ad “O’ Tannenpalm.” This iconic commercial, which was developed in 1990 by the agency Campbell Mithun Esty, is the longest-running beer ad and the second-longest running holiday ad of any kind, behind Hershey’s famous kiss-bells spot. […]
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The truest characters of ignorance are vanity and pride and arrogance.
The culture of Gambrinus began to shift dramatically in the mid-1990s when the company was awarded the importing rights to Moosehead. This occurrence coincided with the dramatic growth of Corona and the grown of Shiner, also held by Gambrinus, outside of the Texas market. Remember the importer had recently purchased Pete’s and would soon acquire […]