Day: April 26, 2016
-
It’s not the arrow, its the Indian…..
By the early 1980s, the decline of Schlitz was accelerating. In fact, Schlitz was grasping for air as its sales were declining at a rapid rate. As previously discussed, this was due to adding an agent to the beer, chill-garde, to hide certain ingredients in Schlitz. This agent agitated the foam, created an off-taste, and, […]