Month: June 2016
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Prohibition makes you want to cry into your beer and denies you the beer to cry into.
I moved to Kansas in 1978 as the executive vice president of Coors of Kansas. Although this was not my first exposure to 3.2 beer, it would be my first exposure to selling the liquid. So-called “strong” beer was sold only in liquor stores and private clubs, whereas 3.2 beer was sold everywhere. As I […]
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Take two aspirin and call me in the morning..
In the early 1970s, I purchased a new Chevrolet Caprice which was loaded with all of the bells and whistles. It was a family car, and after owning it for three years, even with very low mileage, the car had basically fallen apart. The dash panel had cracked, wires fell out from under the dash, […]
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The entrance strategy is actually more important than the exit strategy.
One winter night while working at Coors Brewing Co., a co-worker and I decided to visit a local bar and play some pool while enjoying a couple of cold ones. The bar was a Coors draft exclusive, and after we introduced ourselves to the owner, we were interrupted by another individual who was drinking a […]
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What you risk reveals what you value…
Even as late as the mid-1970s, the six-pack was by far the number one package for both cans and bottles. In fact, with the exception of loose cases of 24 units, the six-pack was the only package available to the consumer. When the 12-pack was introduced about this time, there was but a small price […]