Month: January 2017

The numbers for 2016 are now being released.  In 2016, we once again saw the industry produce similar results very similar to the last 10 years.  Since 2010, domestics have lost 16.5 million bbls. or 9% in volume, crafts have gained +13.2 million bbls., and imports +5.9 million bbls.  Therein lies the issue with wholesalers. […]

Many years ago, Diageo requested that all their U.S. beer distributors for Guinness sign a distributor contract.  At the time, less than half Diageo’s U.S. distributors had signed any document with Diageo.  With the promise from their Distributor Advisory Committee, Diageo set out to construct a contract which could, and would, be agreeable with both […]

It will be a couple of months before the final 2016 numbers on both shipments and depletions are announced, however, we do have the 11 months of import shipments to review.  While the industry buzz is about the slow-down in the grow rate for crafts, the numbers indicate that imports are surging at an increasing […]

During the year that I was the sales manager for Schlitz at Mid-State in Alexandria, LA, we were the beer sponsor for the minor league baseball team in the city.  Because this was a small-town minor league team, Mid-State did not sell much volume at the baseball park, but we did have an advantage as […]

During our lives we remember events which standout and affect us either directly or indirectly.  Events like the Kennedy assignation, the first moon landing or 9/11 which we will never forget, and in fact, were so dramatic they seem like they took place just yesterday.  Most of us can remember where we were and what […]