Day: March 14, 2017
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A fool can throw a stone in a pond that a 100 wise men cannot get out..
Miller Lite was the first line extension introduced in the early 1970s. Lite’s success was soon followed in the mid-1970s by Coors Light and Bud Light. These three brands created an entirely new category, and as successful as they were, these three brands not only replaced their mother-brands, they surpassed them. The term “cannibalized the […]