Day: April 11, 2017
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Cutting prices or putting things on sale is not a sustainable strategy..the other side of it is that you can’t cut costs to save your way to prosperity..
I acquired Texas Beers in May 1981 and Schlitz immediately announced a general market price increase. As a new owner, this decision on the part of Schlitz, put me in an awkward position. Retailers would be pushing back at the idea of a new owner raising prices on their product. So, despite having a more […]