Day: February 20, 2018
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The strength of brand loyalty begins with how your product makes people feel.
Corona Premier, Modelo’s line extension, targeted specifically at Michelob Ultra, is this week rolling out across the country. Another line extension from AB, Michelob Ultra-Pure Gold, another low carb and low calorie beer will also be rolled out. Remember, last year, Heineken also went after Ultra with Amstel Xlight, albeit with little success. In early […]