Day: February 27, 2018
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You change your business plan to anticipate and adapt to changes in the marketplace.
Business planning, as the industry knows it today, did not exist in 1970. At that time, the industry was in the early stages of transitioning from a pre-World War II model into what we know today. Single brand DSD distributors did little, if any, planning. Supervisors were glorified route salesmen who, when not filling in […]