Day: March 20, 2018
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Collaborations have no meaning if 1 + 1 does not equal much more than 2.
The history of Heineken’s expansion and growth after WWII has been previously documented in past blogs. The importer, Van Munching, predominantly appointed liquor houses to distribute the beer. This was, at the time, a logical way to distribute beer, as the trade channels that sold the most volume were liquor stores, upscale bars and restaurants. The […]